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The Best Marketing Campaigns of 2025 (according to us)
Bold, mischievous, culturally fluent ideas that understood how people really behave.
Dec 16, 2025
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Gourmet Grocers, Bear Cup Chaos, & DoorDash Influencers
Is Gen Z The Consumerism Final Boss? Ok, Boomer #11
Nov 25, 2025
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Our 2026 Hospitality Trends Predictions
A sneak peek of our 18th annual Hospitality Trends Report
Nov 12, 2025
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How AI Is Rewriting Discoverability for Restaurants and Hotels
From search to suggestion: The rules of being “found” online are changing fast.
Oct 28, 2025
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Our 5 Favorite Viral Food & Drink Social Media Trends of 2025 (So Far)
And how to turn views into revenue
Oct 21, 2025
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How Red Lobster Mastered Social Listening & Became a Gen Z Darling
Ok, Boomer #8: Special Report
Aug 19, 2025
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Labubu Food, Super Bowl for The Girlies, and Table 43 is Missing
F&B operators are toying with Labubu dolls, the rise of Love Island watch parties, and the latest EGC trend taking over TikTok | Ok, Boomer #7
Jul 28, 2025
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Gen Z is Doomscrolling on Doordash
Plus: Fridge Cigs and "Something To Take The Edge Off" | Ok, Boomer #6
Jun 30, 2025
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5 Boomer Mistakes Hurting Your Social Media
5 things brands do on social that give them away
Jun 3, 2025
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The Ice Bucket Challenge is Back & This Time It’s Supporting…Chili’s?
Plus some of our favorite TikTok trends & audios right now.
May 6, 2025
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Millennial Burger Joints, Seed Oil Hate, and The Curse of Restaurants Going Viral on TikTok
A column dishing out three quick takes on Gen Z, from Gen Z, about their impact on culture, food, hospitality, and more.
Apr 7, 2025
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10 Asian Desserts & Drinks About to Take Over Your Social Feed
Get ready to screenshot.
Mar 27, 2025
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