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Branding & Design

The Best Marketing Campaigns of 2025 (according to us)
Bold, mischievous, culturally fluent ideas that understood how people really behave.
How AI Is Rewriting Discoverability for Restaurants and Hotels
From search to suggestion: The rules of being “found” online are changing fast.
The Strategy of Small Surprises
From blind boxes to plushies, collectibles offer F&B and hospitality brands playful ways to catch attention and build loyalty
Without Branding, You’re Aimless. Without Marketing, You’re Invisible.
The formula for being seen, heard, and remembered
Name Drop: Breaking the Old Rules in Restaurant Naming
The secret to a restaurant name that actually sticks? It’s not what you’ve been told.
Restaurant Menu, or Editorial Spread?
The future of menus is simple, stunning, and photo-driven.
Stripping Down: The Bold Simplicity of Modern Packaging
Hint: A picture (or signature brand color) is worth a thousand words.
The Lux Redux
Luxury Has a New Vibe in 2025: Are You Ready to Embrace the Shift?
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