Our 2026 Hospitality Trends Predictions

A sneak peek of our 18th annual Hospitality Trends Report

We’re proud to share that we’ve just released the 18th edition of our annual af&co. & Carbonate Hospitality Trends Report! Our partner agency, af&co., started this report as a small project, and over the years it’s evolved into one of the industry’s most trusted resources—cited by outlets like The New York Times, The Wall Street Journal, and Forbes—and used by hospitality professionals across the country to spot what’s next. We’re excited to share a sampling with our paid subscribers. Read on!

This year’s report explores how hospitality continues to evolve in an age of acceleration. As AI reshapes everything we know, people are questioning what’s real. They’re craving genuine, in-person experiences, stories that stand out, and moments that connect us. It’s also a time when diners are demanding value - at every price point.

A few of the key themes from this year’s report:

• Cross-cultural cooking—our top trend of 2024—still leads the way. Chefs are blending heritage, travel, and identity into food with a distinctly personal point of view.

• Connection and authenticity continue to drive travel. Guests want stories they can see, touch, and take with them.

• Value influences every decision, at every price point. The thoughtful, the meaningful, and the well-crafted rise above the noise.

• Aesthetics matter more than ever. The look, the vibe, the detail—all shape how people choose and remember—but authenticity gives beauty its staying power.

• Service is back. Guests expect genuine care, and they notice when it’s missing. A focus on hospitality turns a transaction into a lasting memory.

We’re sharing select trends from the report with our Insight Out subscribers—offering a peek into what’s shaping the future of food, beverage, travel, and experience design.

The full 90+ page report—featuring insights from over 150 brands—is available for purchase for $50.