Insight Out

Insight Out

Here's What You Missed In January

From social shifts shaping 2026 to smarter N/A programs, a retro drink revival, and the burger trend lighting up feeds (and menus).

Feb 01, 2026
∙ Paid

10 Tips for Creating a Great Non-Alcoholic Beverage Program

Leith
·
Jan 7
10 Tips for Creating a Great Non-Alcoholic Beverage Program

Non-alcoholic drinks have officially moved out of the afterthought category. Guests expect options that feel just as considered as the rest of the menu. Building a sophisticated, adult-leaning N/A program isn’t always straightforward, but these 10 tips will help you get it right.

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Ok, Boomer

Social Media In & Outs for 2026

Joel Friedman
·
Jan 13
Social Media In & Outs for 2026

Social media in 2026 demands intention. Smarter algorithms and pickier audiences mean attention is scarce. Here’s what’s working today—and what’s falling flat.

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POV

2026 Is Already Proving to be the Year of the Shirley Temple

Val Caceres
·
Jan 21
2026 Is Already Proving to be the Year of the Shirley Temple

Last year belonged to cherry. This year, Cherry got a plus-one — and her name is Shirley Temple.

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POV

How a Dipped Cheeseburger Reveals the New Speed of Food Trends

Leith
·
Jan 27
How a Dipped Cheeseburger Reveals the New Speed of Food Trends

The burger is forever beloved—and one of the categories operators watch most closely for the next big idea. From bun swaps, to smash techniques, to ever-more-inventive toppings, it’s familiar, flexible, and endlessly adaptable, which makes it a natural platform for experimentation.

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