3 New Trends Shaping How Gen Z Travels & Gathers

Gen Z is changing the way we buy tickets online and communal experiences | Ok, Boomer #17

Here’s what Gen Z is increasingly NOT doing: opening a new tab to book something they discovered on social. Sending an email invitation to their next party. Watching their favorite show’s season-defining moment alone on their couch.

This month, we’re breaking down TikTok’s push to make travel content bookable, Gen Z’s favorite way to plan a party taking on event ticketing, and the return and evolution of appointment TV as restaurants, bars, theaters, and brands realize the best way to compete with staying home is giving people a better reason to show up together.

Insight-OUT: The platform where Gen Z socializes is increasingly the platform where they transact, and the experience they’ll pay for is increasingly the one they can share, whether online or IRL.