Social Media In & Outs for 2026

Our vibe check on social, heading into 2026 | Ok, Boomer #12

Social media in 2026 is no longer about simply showing up—it’s about showing intention. Algorithms are smarter, audiences are pickier, and attention is harder to earn (and easier to lose). Winning strategies now require deeper research, real social listening, tighter storytelling, and personalization that actually feels personal.

For brands in food, beverage, and hospitality, this shift is especially real. The scroll is crowded, but the appetite for good content is still there. The brands that stand out won’t be louder—they’ll be clearer, more intentional, and more entertaining.

Here’s what’s in and what’s officially out for social in 2026—specifically on Instagram.

The 5 Ins