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Ok, Boomer

What the Internet is Obsessed With: Nostalgia, Scent, and Chinese Wellness

The internet wants things that feel good again | Ok, Boomer #13

Feb 10, 2026
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We’re well into the new year, and the internet is already showing us what’s in store. Nostalgia isn’t going anywhere — even if we’re only looking back 10 years. There’s a new sensory-driven way to post food content (yes, scent is involved) and a growing interest in Chinese wellness routines.

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