When someone asks ChatGPT for the best romantic restaurant in Chicago or a boutique hotel in Napa with a great spa, where do you think it gets the answer?
It’s not just searching Google, it’s summarizing what it finds across the internet—from your website metadata, to press coverage, to guest reviews. For many guests and travelers, this kind of AI-assisted discovery is quietly replacing how they decide where to eat, drink and stay.
It’s no longer people searching for brands—it’s algorithms deciding which brands people see.
Let’s breakdown what we know so far about how AI decides who gets discovered and who disappears.