Wine at Maayan’s soft opened in SoHo in July and immediately attracted our attention. Maayan’s combines the self-selection of retail with the hospitality and presentation of a wine bar. It’s simple, but it rethinks the traditional restaurant model—from pricing and service, to merchandising. It also creates a place where younger people are excited to go and drink wine.
Read on to discover why it works and how it’s meeting this particular moment.
