Name Drop: Breaking the Old Rules in Restaurant Naming

The secret to a restaurant name that actually sticks? It’s not what you’ve been told.

Naming a restaurant always sounds like a dream assignment—until the reality sets in. It carries the emotional weight of naming a child, paired with the frustrating constraint of finding something that no one else has already claimed. Add to that the buzzkill of trademark law, where promising ideas often die in legal review either because they can’t be p…