Insight Out

Insight Out

On Brand

Without Branding, You’re Aimless. Without Marketing, You’re Invisible.

The formula for being seen, heard, and remembered

Sep 29, 2025
∙ Paid

“Brand” is one of those words everybody uses, but not everybody really gets.

Here’s the simple version:

Your brand is how people see and feel about you. It’s the vibe, the reputation, the story people tell when you’re not in the room.

Branding is what you do to shape that perception. It’s your logo, your color palette, your style of imagery, and tone of vo…

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