Here's What You Missed In October
The Strategy Of Small Surprises, The Hottest Wine Bars Are Breaking Barriers, Our 5 Favorite F&B Trends On Social Media, and How AI Is Rewriting Search Discoverability
The Strategy of Small Surprises
Fast food taught us long ago that a meal feels just a little more magical when it comes with a toy—and that sentiment isn’t just for kids. McDonald’s proved the point when its 2022 Adult Happy Meal sold out nationwide in under two weeks, pulling in $80 million in sales. That frenzy wasn’t about burgers or fries—it was about surprise and nostalgia. And i…
These Wine Bars Are Hot!
For years now, the story has been that wine is losing ground with younger drinkers. Global consumption is at historic lows, and reports keep telling us that Gen Z and Millennials aren’t interested in Cabernet the way their parents were. But walk into a packed wine bar on a Friday night and you’ll see a very different picture: groups of twenty- and thirty-somethings filling small tables, sharing plates, and working their way through glasses of orange wine, pét-nat, or chilled reds.
Our 5 Favorite Viral Food & Drink Social Media Trends of 2025 (So Far)
This year on social media has been pure chaos. Yet, amongst the slop, there have been some new food and beverage trends that we can’t get enough of. From Asian ice creams to the reinvention of the beloved charcuterie board, and drinks so pretty you almost feel bad drinking them, 2025 has proven one thing: the internet’s obsession with aesthetic, indulge…
How AI Is Rewriting Discoverability for Restaurants and Hotels
When someone asks ChatGPT for the best romantic restaurant in Chicago or a boutique hotel in Napa with a great spa, where do you think it gets the answer? It’s not just searching Google, it’s summarizing what it finds across the internet—from your website metadata, to press coverage, to guest reviews. For many guests and travelers, this kind of AI-assisted discovery is quietly replacing how they decide where to eat, drink and stay. The only question is—will you make the list?