Here's What You Missed in February
Practical marketing moves, cultural signals, still RTDs, and designing value at every price point.
6 Restaurant Marketing Ideas That Actually Drive Traffic
Being good keeps you open. Being interesting keeps you busy. Guests need a reason to leave the house and the smartest restaurants are giving them one. Six ideas that are turning relevance into reservations.
What the Internet is Obsessed With: Nostalgia, Scent, and Chinese Wellness
Relevance doesn’t start in boardrooms. It starts in comment sections, group chats, and niche corners of the feed. Here’s what the internet is obsessed with right now — and the bigger cultural shifts underneath it.
Beyond Bubbles: How Still RTDs Are Becoming Alcohol’s Next Big Wave
For the last few years, the beverage conversation has been dominated by moderation—who’s drinking less, who’s opting out entirely, and what that means for the future of alcohol. It’s easy to over-index on the decline headlines. But the real story is evolution. Drinking occasions are changing, formats are changing — expectations are changing. Still RTDs are quietly becoming a category to watch.
The New Value Equation
In a climate where menu prices are under a microscope, and guests are increasingly selective about where and how they spend, “value” has become hospitality’s most loaded word. Discounting is easy. Designing value is harder, and it’s far more powerful. Guests aren’t looking for cheap — they’re looking for worth it. We share 10+ formulas delivering exactly that.
