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Insight Out

Here's What You Missed in December

The best marketing campaigns of 2025, cool curated vending machines, the chocolate mousse retro revival, and the dishes we most want to eat in 2026.

Jan 06, 2026
∙ Paid

Eat This, Book That: The Dishes Driving Our Dining Plans

Leith
·
December 22, 2025
Eat This, Book That: The Dishes Driving Our Dining Plans

Some dishes stop the scroll. They make you zoom in, text a friend, and mentally plan a reservation. We’re sharing the plates that did exactly that—and landed at the top of our 2026 must-try list.

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On Brand

The Best Marketing Campaigns of 2025 (according to us)

Leith
·
December 16, 2025
The Best Marketing Campaigns of 2025 (according to us)

Every year, a few marketing ideas burrow their way into our brains and simply refuse to leave. They’re the ones we reference in meetings, send to clients, and secretly wish we had come up with ourselves. For 2025, our team pulled together the campaigns that genuinely stuck with us—across industries, formats, and budgets.

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POV

Not Your Childhood Vending Machine: Curated, Cool, and Completely Unexpected

Leith
·
December 10, 2025
Not Your Childhood Vending Machine: Curated, Cool, and Completely Unexpected

Forget candy bars, a new era of vending machines has arrived and they are stocked with everything from fresh pasta, to artisanal cheese, or trendy tinned fish. The humble vending machine has officially entered its next era.

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POV

Chocolate Mousse on the Loose

Leith
·
December 2, 2025
Chocolate Mousse on the Loose

Chocolate mousse is having a retro revival. Nostalgic, unfussy, and quietly stealing the spotlight from overworked plated desserts, it’s popping up everywhere for good reason. Here’s why this retro classic suddenly feels very now.

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