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What Can Restaurants Learn from Buzzy New Wine Bars?

Hint: How to sell more wine.

Sep 03, 2025
∙ Paid
Photo Source: GIGI’s, San Francisco

There’s a paradox playing out in the wine world right now: Overall wine sales are slipping as younger consumers skip the Cab and Chard—yet, a new generation of wine bars is buzzing, packed with the very Gen Z and Millennial drinkers the industry is trying so hard to reach.

Take San Francisco. Earlier this year the San F…

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