The Secret to a Must-Have Menu Item Is Probably Already on Your Table
Signature butter service turns an everyday basic into a brand-building value add
Bread and butter used to be an automatic, quiet gesture — complimentary, expected, and largely forgotten. Then chefs began elevating the bread itself. Out went anonymous dinner rolls; in came house-milled heirloom grains, crackling levain, laminated brioche, airy shokupan, and regional vari…
