The Ice Cream “Stretch” is the Next Cheese Pull
Why Chewy Middle Eastern Ice Cream is Poised to Take Over Your Social Feed
POV: from our point of view, a snapshot of the emerging trends we have our eyes on.

We called it in our 2025 Hospitality Trends Report: Turkish cuisine is having a moment—and dondurma (aka Turkish stretchy ice cream) is what’s coming next. Not because it’s new—it’s been around for centuries—but because it delivers a texture most Americans have never expe…
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