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Micro Reports

A Q&A with Jess Druey, founder of Whiny Baby

A Conversation About How to Sell Wine to Gen Z

Sep 22, 2025
∙ Paid
Jess Druey, founder of Whiny Baby

Jess Druey is shaking up the wine world with Whiny Baby—a bold, playful, and unapologetically Gen Z wine brand. Since its launch, Whiny Baby has rapidly expanded across the U.S., earning shelf space in major retailers like Sprouts, Whole Foods, and Target. Known for its approachable blends, interactive packaging, and personality-driven marketing, the br…

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