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POV

Crunch Factor - Savory & Sweet Kataifi Creations

Made famous by the viral Dubai Chocolate Bar, these crispy threads of phyllo dough are taking center stage.

Apr 22, 2025
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POV - from our point of view: a snapshot of the emerging trends we have our eyes on.

Last November, we named “kataifi creations” the Dessert of the Year in our annual Hospitality Trends Report. Kataifi (also called kadayif) is a thin, shredded dough similar to phyllo. The name is often used interchangeably with knafeh (also spelled kunafa and other varia…

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