Our 5 Favorite Viral Food & Drink Social Media Trends of 2025 (So Far)
And how to turn views into revenue
This year on social media has been pure chaos. Yet, amongst the slop, there have been some new food and beverage trends that we can’t get enough of. From Asian ice creams to the reinvention of the beloved charcuterie board, and drinks so pretty you almost feel bad drinking them, 2025 has proven one thing: the internet’s obsession with aesthetic, indulgent, snackable food moments is still undefeated.
Because we live in a visual culture, consumers crave photogenic, shareable content. Social media has become the go-to platform for restaurant discovery and engagement with roughly 70% of Gen Zers using social platforms to explore food (Attest). With increasingly algorithmically driven feeds, dishes and drinks that stand out through unique flavor combinations, stunning plating, or interactive elements are hooking viewers—and driving business.
What happens on social doesn’t stay on social. 84% of Gen Z actively try social media food trends (Food & Beverage Magazine) showing just how much these platforms have reshaped how restaurants and food brands approach marketing, menus, and customer engagement.
For restaurant operators, viral foods shouldn’t be dismissed as noise, but used as a source of inspiration. The trends lighting up TikTok may be the same ones filling seats, boosting check averages, and keeping people coming back for “that thing they saw online.” While blindly following every trend won’t guarantee revenue, identifying how your business can participate in your unique way is a surefire way to draw attention.
Here are our five favorite viral food trends from this year that people actually want to eat (and post about).
Coconut Cloud Coffee
If the whipped coffee of 2020 grew up and started journaling, it would be this. Coconut Cloud Coffee is 2025’s most photogenic drink: frothy espresso (or matcha) floating on chilled coconut water — basically skincare in beverage form. Together, #CoconutCloudCoffee and #CoffeeCloud has racked up over 93M TikTok views, while Google searches for “coconut water coffee” are up 210% year-over-year. It’s the wellness-meets-beauty crossover drink: functional hydration meets aesthetic obsession.
Bonus: this same “cloud” technique would look just as good in a cocktail as a replacement for aquafaba or egg whites.
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Asian Fruit Ice Cream
Asian fruit ice creams are having their global moment — and not just because they’re cute. With hyper-realistic designs, creamy textures, and white chocolate shells that mimic real fruit, they’re basically edible art. After the recent surge of fruit-shaped desserts from pastry icons like Cédric Grolet and Magrí Alberto, these frozen treats are flying off shelves at Asian markets nationwide.
Bonus: offer rotating limited time asian fruit ice cream flavors on your dessert menu or make your own version.
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Jalapeño Sauvy B
Wine snobs, prepare to clutch your pearls… Jalapeño Sauvignon Blanc (aka Sauvy B) is exactly what it sounds like: frozen jalapeño slices dropped into a crisp white wine. The viral Sauvy B movement became the drink of the summer, grabbing everyone’s attention. Searches for “jalapeño sauvignon blanc” spiked 620% between May and September 2025 (Google Trends).
Bonus: It’s not just spicy drinks taking over, cocktails are getting dirtier with the rise of savory, briney creations like the pickletini.
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Charcuterie Nachos
In spring 2025, people realized their charcuterie boards could use a glow-up — and Charcuterie Nachos were born. Layering prosciutto, salami, artisanal cheeses, and drizzles of hot honey atop kettle chips (opposed to tortilla chips), turned the classic board into something way more fun (and unexpected). #CharcuterieNachos has since racked up 21.3M TikTok views (TikTok Search).
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Bonus: Even brands got in on the action, like Graza, who used their kettle chips and olive oil to create a portable version inside the chip bag.
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Tomato Flights
While tomato girl summer first popped up in 2024, we knew the summer staple would be coming back for years to come. Enter: the Tomato Flight. Thick slices of multicolored heirlooms are plated side-by-side and dressed up like a tasting board with burrata, herbs, cured meats, and savory spreads. Fueled by creators and summer-core food TikTok, Tomato Flights are thriving because they’re easy, colorful, and effortlessly postable.
Bonus: Rotating seasonal dishes with unique flavor combinations and interactive presentation styles showcase well on social media and create a sense of urgency to visit before they’re gone.
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Insight-OUT:
For brands and restaurant operators, virality means opportunity. Take what’s already capturing attention online and make it your own.
If people are already obsessed, give them a reason to live that obsession IRL. Virality isn’t just about getting views — it’s about driving revenue. Your next big menu hit could be trending on TikTok right now.