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Insight Out

Here's What You Missed In June

Over-the-top tableside presentations, new trends in naming, mahjong madness, and 5 big social media mistakes

Jul 01, 2025
∙ Paid
Micro Reports

Mahjong Tournaments Are The New Trivia Night

Rachel Green
·
June 9, 2025
Mahjong Tournaments Are The New Trivia Night

Forget trivia night—Mahjong is the new event that offers a built-in fanbase and a fresh way to fill a room. Once a staple of older generations, and a pastime closely tied to the Asian community, Mahjong is experiencing a resurgence among younger, more diverse crowds. Hospitality brands across the country are beginning to jump on this growing trend—from five star hotels, to neighborhood restaurants and buzzy cocktail bars.

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Ok, Boomer

5 Boomer Mistakes Hurting Your Social Media

Val Caceres and Joel Friedman
·
June 3, 2025
5 Boomer Mistakes Hurting Your Social Media

To our lovely Boomers, Gen X-ers, and even Millennials trying to crack the social code—this one’s for you. We’ve rounded up our top 5 dead giveaways that no one younger than 35 is running your social account. Stop being so cringey.

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POV

Name Drop: Breaking the Old Rules in Restaurant Naming

Candace MacDonald
·
June 16, 2025
Name Drop: Breaking the Old Rules in Restaurant Naming

We dug into more than 100 of the most talked-about restaurants across the country, restaurants included on “Best New” and “Best of” lists from outlets like Esquire, The New York Times, Eater and others. From Michelin starred to neighborhood spots, we searched for common trends and patterns. We found monikers rich with personality, subtle cues, and strong storytelling. Some names make an immediate impression; others only click once you’ve experienced what’s behind them.

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POV

Tableside Dishes Are Back—and Better Than Ever

Leith
·
June 23, 2025
Tableside Dishes Are Back—and Better Than Ever

14 Showstopping Tableside Presentations That Drive Buzz—and Check Averages

In an age where immersive experiences drive engagement—and what plays well on social media can translate into real revenue—tableside theater hits the sweet spot. From flaming trompos, to instant ramen rehydrated in front of your eyes, and butter service that could be the main course, chefs are rethinking how food is finished, plated, and presented to create some seriously “wow” moments across dining rooms.

Check out some of the most creative, over-the-top, eye-catching new ways chefs are using tableside presentations to drive excitement—and revenue

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Ok, Boomer

Gen Z is Doomscrolling on Doordash

Joel Friedman
·
June 30, 2025
Gen Z is Doomscrolling on Doordash

The latest apps to shoehorn in a video feed? Delivery apps! Uber Eats and DoorDash have been experimenting with short form video feeds in select markets to entice customers to try new restaurants and help remedy misleading menu imagery fueled by generative AI.

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