6 Details Separating “Nice Stay” from “Never Again”

From lighting controls to open bathrooms, today’s frustrations point to a reset in hotel expectations

For all the investment hotels make in design, amenities, and signature dining experiences, the most powerful feedback and recognition for hotels today isn’t coming from awards, media, or guest satisfaction surveys—it’s coming from social media. Scroll TikTok, Reddit, or Instagram, and a clear pattern emerges; the same complaints surface again and again.