Insight Out

Insight Out

Micro Reports

2026 Trends Mid-Year Check-In

The Hits, Misses, Surprises & What We're Watching Next

Jul 09, 2026
∙ Paid

Last week, Andrew Freeman, Candace MacDonald, and Leith Steel sat down for a discussion to revisit the af&co. + Carbonate 2026 Hospitality Trends Report and evaluate how this year’s predictions have played out.

Six months into the year, some forecasts have accelerated faster than we anticipated, others have taken unexpected turns, and a few simply haven’t materialized—at least not yet!

Read on for the hits and the misses. And if interested in seeing the full report, we’re offering 50% off our 2026 Hospitality Trends Report. Use the code HALFWAYTHERE.

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